Benefits Of Flat Fee Listings For Sale By Owner: Reasons It’s Worth It

When it comes to selling your house, traditionally, you have two primary options: 

  • Working with a real estate agent and paying up to 6% in commissions
  • Selling it yourself, known as “for sale by owner” or FSBO 

While FSBO sales are less common (constituting only 7% of sales in 2020 according to the NAR/National Association of Realtors®, and 10% in 2021), there are reasons why some home sellers choose this route. One of the main drawbacks from going the FSBO route has always been the lack of access to the local MLS directories. A Flat Fee MLS listing through ListWithFreedom allows you to list your property in the all-important MLS AND sell it By Owner – allowing you to maintain control of the sale and maximize your profits. Here, we will explore the benefits of flat fee listings for sale by owner, highlighting the reasons why it’s worth considering. 

By understanding the advantages of flat fee listings, you can make an informed decision and potentially save a significant amount of money in the process. From increased control and flexibility to reduced costs and improved profit potential, there are many compelling reasons to consider selling your home as a For Sale By Owner, also known as FSBO (pronounced Fizz-bo).

So, let’s explore the eight benefits that await you on this challenging but exciting and rewarding journey.

Saving on Listing Agent Commission

Saving on the listing agent commission is a primary motivation for many home sellers who opt for FSBO. The commission fee typically ranges between 5-6% of the home sale price. By choosing to go FSBO, sellers can get around the need to pay the listing agent’s share. That results in a notable saving of approximately 3% of the overall sales price. But it is important to keep in mind that the commission for the buyer’s agent, usually around 2-3%, may still need to be paid.

Complete Control of the Process

One of the most noteworthy benefits of choosing the For Sale By Owner approach is the ability to exercise complete control over the entire home sale process. For those sellers who prefer a hands-on approach and have a clear vision of how they want to market their home, determine the pricing, and navigate negotiations, FSBO can prove to be a particularly appealing option. It is, however, important to acknowledge that undertaking this route necessitates a substantial amount of effort, expertise, and time in order to achieve success.

By choosing FSBO, homeowners retain the authority to make all the critical decisions regarding the sale of their property. They have the freedom to tailor their marketing strategies to suit their specific needs and preferences. From designing eye-catching flyers and crafting compelling online listings to staging their home in an appealing manner, sellers have the unique opportunity to showcase their property in a way that they believe will attract potential buyers.

Also, FSBO allows homeowners to have complete control over setting the price of their property. Sellers can conduct thorough research to determine the fair market value of their home by analyzing comparable properties in the area, taking into account various factors such as:

  •  Location
  •  Size
  •  Condition
  •  Recent sales data

Armed with this information, they can confidently establish a price that they deem appropriate, without relying on the guidance or recommendations of real estate agents.

What’s more, FSBO grants sellers the power to personally handle negotiations with prospective buyers. This level of control allows for direct communication, promoting the swift exchange of information, and the ability to respond promptly to offers and counteroffers. By working directly with potential buyers, homeowners can address any questions, concerns, or doubts that may arise, providing them with a firsthand understanding of the buyers’ preferences and intentions. This insight can prove valuable during the negotiation process, allowing sellers to make better decisions and potentially secure a more favorable deal.

However, it is important to recognize that exercising complete control over the home sale process through FSBO comes with its fair share of challenges. Homeowners who choose this route must be prepared to invest a significant amount of time and effort into every aspect of the sale. They must possess a comprehensive understanding of the local real estate market, the legal requirements and regulations associated with property transactions, as well as the marketing and negotiation strategies that yield optimal results.

FSBO sellers must be equipped with excellent organizational skills to manage the various tasks involved in the process. This includes: 

  • Scheduling property showings
  • Responding to inquiries
  • Preparing necessary documents
  • Coordinating with potential buyers
  • Staying on top of any changes or developments throughout the transaction

Also, sellers should be prepared for potential setbacks or hurdles that may arise during the FSBO process. Without the support of a real estate agent, homeowners bear the responsibility of resolving any complications or challenges that may emerge (think issues with inspections, appraisals, or legal matters). Overcoming these obstacles may require a thorough understanding of the intricacies of real estate transactions and the ability to handle negotiations with poise and determination.

FSBO May Take More Time, But It’s Worth It

Opting for a For Sale By Owner (FSBO) approach presents an opportunity for homeowners, albeit with the understanding that it may entail a slightly longer home sale process. It’s important to note that setting the right price and implementing effective marketing strategies are aspects that may impact the number of offers and garnering attention from prospective buyers. However, it’s worth considering that some buyer’s agents may not actively promote FSBO properties, making it all the more exciting for independent sellers. While lacking professional expertise and specialized industry knowledge might extend the timeline of a sale, it also allows the home seller to experience the journey of selling their home firsthand. This firsthand involvement can offer a unique sense of satisfaction and fulfillment throughout the process.

The Time You Devote is Time Well Spent

Selling a house, a truly rewarding endeavor, presents an opportunity for homeowners to take charge and showcase their property’s unique charm. By choosing a FSBO approach paired with a Flat Fee MLS Listing, you embark on a thrilling journey that allows you to personally curate the entire selling experience.

Embracing the FSBO path grants you the freedom to shape the marketing strategy of your home, highlighting its distinctive features and capturing its essence through mesmerizing imagery. You have complete control over setting the perfect price point, ensuring that your property’s value is accurately represented.

While managing viewings alongside your other commitments may pose a challenge, it also offers a chance to showcase your home’s allure to potential buyers directly. By taking charge of scheduling and coordination, you become the curator of each viewing, making sure that your property’s true character shines through.

Entering into the negotiation process, you’ll find yourself engaging with experienced buyer’s agents, amplifying the excitement of the sale. The intricacies of these negotiations may appear complex, but they also provide an opportunity for you to navigate and craft a truly tailored deal that best suits your needs.

Although selling a house requires dedication, the FSBO route empowers homeowners with a sense of fulfillment and achievement. It allows you to immerse yourself in the process, leaving no stone unturned and relishing every step of the journey. Embrace the excitement, take the reins, and unlock the true potential of your home as an FSBO seller.

Negotiating Offers Can Be Challenging But Rewarding

Negotiating offers requires careful consideration beyond the monetary value. Contingencies play a significant role in the negotiation process, protecting both the buyer and seller. Understanding and evaluating the contingencies included in each offer is essential to make informed decisions. Without the expertise of a real estate agent, navigating these negotiations can be challenging and potentially lead to less favorable outcomes.

Here are some valuable tips and tricks to help you navigate the negotiation process successfully:

  • Research and Price It Right: Conduct thorough market research to determine the fair market value of your home.
  • Consider hiring a professional appraiser to provide an accurate assessment.
  • Set a realistic listing price that attracts potential buyers and allows room for negotiation.
  • Enhance Curb Appeal: First impressions matter, so focus on improving your home’s exterior appearance.
  • Enhance curb appeal by mowing the lawn, cleaning the driveway, and planting flowers.
  • Consider repainting the front door or adding appealing landscaping elements.
  • Stage Your Home: Highlight your home’s best features by staging it effectively.
  • Remove clutter, depersonalize the space, and rearrange furniture to create a welcoming atmosphere.
  • Use neutral colors and consider adding fresh flowers or other tasteful decorations.
  • Showcase Maintenance and Repairs: Attend to any necessary repairs and maintenance tasks before listing your home.
  • Highlight these updates during negotiations to emphasize the value of your property.
  • Provide documentation of recent repairs or upgrades to build trust with potential buyers.
  • Create an Emotional Connection: During showings or open houses, create an emotional connection between buyers and your home.
  • Share stories about the property’s history or unique features to evoke positive feelings.
  • Encourage potential buyers to envision themselves living in the space.
  • Be Prepared and Informed: Educate yourself about the current real estate market trends and conditions in your area.
  • Stay updated on recent sales in your neighborhood to justify your asking price.
  • Understand your home’s strengths and weaknesses to counter any objections during negotiations.
  • Highlight Unique Selling Points: Identify and emphasize the unique features that set your home apart from others on the market.
  • Highlight any special amenities, such as a swimming pool, a spacious backyard, or a renovated kitchen.
  • Showcase energy-efficient upgrades or smart home technology that can attract buyers.
  • Practice Effective Communication: Maintain open and transparent communication with potential buyers and their agents.
  • Listen to their concerns and address them appropriately to build trust.
  • Clearly articulate the value and benefits of your home to justify the asking price.
  • Be Flexible: Negotiation often involves give and take, so be willing to compromise on certain terms.
  • Consider adjusting the closing date or offering incentives like covering some closing costs.
  • Show flexibility when it comes to negotiating repairs or other contingencies.
  • Know Your Bottom Line: Determine your lowest acceptable price and other terms before entering negotiations.
  • Be prepared to walk away if the offers do not meet your bottom line.
  • Having a clear understanding of your limits will help you make informed decisions.

Keep in mind that negotiating the best price requires a combination of research, preparation, and effective communication. By implementing these tips and tricks, you can increase your chances of achieving a successful sale while maximizing the value of your home.

You Get to Set Your Own Price

Pricing a home accurately is crucial for a successful sale. Real estate agents have access to tools, data, and market knowledge that enable them to price a home effectively. As an FSBO seller, there is a risk of underpricing or overpricing your home. Underpricing means leaving money on the table, while overpricing can result in a prolonged listing period and potential missed opportunities.

Marketing Requires Effort But Offers Rewards

If you’re hoping to attract buyers from the general public, marketing your FSBO home can be labor-intensive. While word-of-mouth and social media marketing can be effective, not listing your home on the MLS Listing Services (MLS) may limit your exposure to potential buyers represented by agents. Listing on the MLS increases your chances of reaching a broader audience and attracting more offers.

This is why ListWithFreedom is the perfect solution for those who are looking to Sell By Owner. We are your licensed broker and as such have the ability to list your property in the appropriate MLS directory. This allows you to maintain control of the sales process while giving your property listing visibility to thousands of agents searching for homes for their buyers.

It Can Be Difficult to Work with a Real Estate Agent

While many real estate agents are dedicated professionals who offer valuable expertise, it’s important to acknowledge that problems can arise in agent-client relationships. Here are a few potential issues to consider:

  • Lack of Communication: Some agents may fail to maintain open and transparent lines of communication with their clients. They might not promptly return phone calls or provide updates on the progress of the sale. This lack of communication can lead to frustration and anxiety, leaving homeowners feeling left in the dark during a significant transaction.
  • Misaligned Interests: Real estate agents work on commission, meaning their earnings are directly tied to the sale price. In some cases, this can create a misalignment of interests between the agent and the homeowner. Agents may prioritize a quick sale over getting the best possible price, leading to underselling the property. On the other hand, they may exert pressure on the homeowner to accept offers that may not meet their expectations.

Choosing between FSBO and working with a real estate agent is a decision that homeowners should carefully consider. FSBO offers financial savings, increased control, and the ability to showcase a property’s unique qualities effectively. However, it’s essential to acknowledge that problems can arise when working with certain real estate agents, including communication issues, misaligned interests, and limited market exposure. Ultimately, homeowners must evaluate their specific circumstances and preferences to make an informed choice that aligns with their goals and maximizes their chances of a successful sale.

Finding a Competitive Cash Offer

If neither FSBO nor working with an agent suits your needs, another option is to explore competitive cash offers for your home. Opting for a cash offer can expedite the sale process and provide a quick payout without the need for repairs, home preparation, or showings.

Taking Charge of Selling Your Home Independently

When it comes to selling your home, you may have considered taking charge independently. It’s a decision that offers you more control over the process, allowing you to navigate the complexities of the real estate market on your own terms. But selling a home can be a daunting task, and that’s where ListWithFreedom comes in to provide invaluable support and assistance.

Dedicated Professionals by Your Side

With ListWithFreedom, you don’t have to go through the home selling journey alone. Our dedicated professionals will be by your side every step of the way, making sure that you have unwavering assistance until your property is successfully sold. We understand that selling a home can be a big endeavor, and we’re here to make it a problem free experience for you.

Comprehensive Support and Guidance

At ListWithFreedom, we equip you with the knowledge and resources you need to make informed decisions and achieve your desired outcome. Whether you need detailed information about our services, technical guidance, or expert advice on listing your home, rest assured that we’ll provide the support you need. Our team is available seven days a week, ready to address any questions, concerns, or clarifications you may have.

Navigating Technical Issues with Ease

We understand that technical issues can sometimes arise during the home selling process. That’s why our dedicated support team is readily available to assist you. If you encounter any challenges or difficulties, we’ll be there to ensure effortless navigation. You can rely on our team to help you overcome any obstacles that may come your way.

Invaluable Insights and Expertise

One of the key benefits of working with ListWithFreedom is our team’s invaluable insights and expertise in the real estate market. Our experienced professionals possess a deep understanding of the industry, allowing them to offer tailored listing advice that maximizes your home’s potential. From pricing strategies to effective marketing techniques, we’ll guide you in attracting potential buyers and optimizing your home’s listing.

Building Long-Lasting Relationships and Exceptional Service

At ListWithFreedom, we prioritize building long-lasting relationships with our clients. We understand the significance of selling your home, and we’re committed to providing exceptional service that exceeds your expectations. Your satisfaction is our top priority, and we’ll go above and beyond to support you throughout the entire journey. With ListWithFreedom as your dedicated and reliable partner, you can confidently navigate the real estate market, knowing you have an advocate for your best interests.

Experience Peace of Mind

When you choose ListWithFreedom, you’ll experience the peace of mind that comes with having a trusted professional by your side throughout your home selling journey. We’ll be there to guide you, alleviate concerns, and eliminate uncertainties. Selling your home can be a life altering milestone, and we’re here to make it a smooth and successful process.

Contact ListWithFreedom Today Ready to embark on your home selling journey with ListWithFreedom? Contact us today to connect with one of our helpful and trustworthy representatives. You can submit a request on our contact page, chat with us on our website, or email We eagerly await your contact and look forward to assisting you in selling your home.