Chat with us, powered by LiveChat

Redfin’s latest data (for the four weeks ending July 6, 2025) shows a housing market with mixed signals:

  • Pending sales dropped 3.5% year-over-year — one of the steepest falls since early February.

  • Median home sale price hit a record $399,633, up 1% compared to last year.

  • Mortgage applications to purchase rose 9% in just one week as average mortgage rates dipped to 6.67%, the lowest since April.

  • Home touring activity climbed 25–26% since the start of the year, and Google searches for “homes for sale” are at their highest point in a year.

What that means for sellers:
  • Prices are strong — but buyer activity has slowed.

  • Buyer interest spikes when rates fall, but it can be short-lived.

  • Timing and preparation matter more than ever — being ready when the market buzzes can make a big difference.

Why Pricing, Presentation, and MLS Access Are Even More Important
  1. Set the right price from day one
    With buyer activity slowing, an overpriced home is more likely to linger on market. A smart, competitive price helps keep your listing active and attractive.

  2. Make your listing stand out
    Buyers are active and touring more homes lately. Use great photos, a strong description, and highlight key features to make your property shine.

  3. Get MLS exposure without heavy fees
    Homes on the MLS show up on top sites like Zillow, Realtor.com, and Redfin—places where buyers and their agents search first. That visibility matters, especially when competition shifts. At List With Freedom, our flat‑fee MLS service gives FSBO sellers the same exposure as traditional listings, without the big commission.FT Markets+15Redfin+15Redfin+15Redfin+3Redfin Corporation+3Redfin+3Business Wire

In Summary: A Mixed Market That Rewards Smart Sellers

Yes, home prices are rising. But fewer pending sales and a slower pace show buyer demand is cooling. Still, when mortgage rates dip and interest spikes—even briefly—homes that are well-priced, well-presented, and visible online perform best.

If you want your home to be in that group, flat-fee MLS access from List With Freedom can help get your property seen—at the right time, by the right people.

Portrait of Ralph Harvey on a landscape background
Ralph Harvey

Broker on Record

We can list in all MLS’s in Florida!

With 17+ years in real estate, Ralph is dedicated to enhancing the home-selling experience. Ranked among the top five realtors nationwide for most homes sold (2018–2020), his expertise drives List With Freedom’s success.

CORP-CQ1045975
BROKER-BK3093113