The National Association of REALTORS® recently reported a major shift: Baby Boomers (ages 60–78) now lead both buying and selling, comprising 42% of home purchases and 53% of listings in the U.S. market
Why Boomers Are Back in the Lead
1. Home Equity Turned Opportunity
Having stayed in their homes for a long time—up to 16 years—Boomers have built up significant equity. Many are using these profits to buy with cash, avoiding the need for financing and giving them a leg up in a competitive market.
2. Downsizing and Lifestyle Reasons
Motivated by retirement, health, or family, Boomers are moving to smaller homes or closer to loved ones. Younger Boomers (60–69) often pick smaller towns, while Older Boomers (70–78) favor suburbs—every choice reflecting a new stage in life.
3. Cash Purchases Dominate
Nearly half of Older Boomers and around 40% of Younger Boomers are buying homes outright with cash. This strategy helps them dodge high mortgage rates and speeds up the closing process.
What This Means for Sellers and Buyers
Sellers: Expect competition from Boomers, especially in suburban and small-town markets where they’re active. Your pricing and marketing need to reflect that.
Buyers: If you’re a younger buyer, understand that Boomers may outbid you with cash—not always ideal, but not unbeatable either.
Conclusion
Baby Boomers are once again the powerhouse of the housing market—rich in equity, motivated by life changes, and often equipped with cash. If you’re selling in 2025, especially in suburban or retirement-friendly areas, tapping into this group’s preferences (like simpler homes, shorter timelines, or low-maintenance features) is key.
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