If your home has been sitting on the market without offers, you might be tempted to lower the price. But dropping your price isn’t the only option. In fact, with a few smart adjustments, you can breathe new life into your listing and capture fresh buyer interest while protecting your bottom line.
Here are eight ways to bring new energy to your FSBO listing.
1. Strengthen Your Curb Appeal Online
Your main listing photo is the first thing buyers notice, and it sets the tone for the entire experience. If your featured image feels outdated or uninspiring, swap it for something more eye-catching. Use bright, well-staged photos that highlight your home’s best angles, or even consider a twilight shot for added appeal.
Tip: Some MLS systems boost recently updated listings, giving you a natural advantage when you refresh your images.
2. Refresh the Listing Description
A great description sells more than square footage and room counts—it tells a story. Update your listing with details about how the home feels to live in. Is it perfect for working from home? Has it been upgraded with modern finishes? Buyers want to connect with the lifestyle, not just the basics.
3. Showcase the Neighborhood
Buyers are also buying into a lifestyle, not just a property. Highlight local parks, restaurants, schools, and community events to paint a picture of what life looks like in your area. A strong neighborhood story can help buyers imagine themselves settling in.
4. Reevaluate Your Marketing Approach
If your listing isn’t getting much attention, the issue could be visibility. Experiment with new strategies: create a video walkthrough for social media, share posts in community groups, or try a fresh headline. When you list with List With Freedom, your property automatically gets exposure on the MLS and major real estate websites, so you can build on that foundation with your own marketing efforts.
5. Add Virtual Tours and Drone Views
Static photos are no longer enough. Many buyers want the ability to virtually “walk through” a property before visiting in person. Consider adding a 3D tour, video walkthrough, or even aerial drone footage. These extras can make your home stand out and generate more serious inquiries.
6. Collect and Act on Feedback
Listen closely to the feedback you receive from showings or online inquiries. If multiple buyers point out the same challenge, see what can be adjusted or rephrased. A room that feels small could be described as cozy, and a dated space can be positioned as a blank canvas. Small changes in presentation can make a big difference.
7. Relaunch With Intention
Sometimes a reset is the smartest move. Taking your home off the market briefly, then relaunching with updated photos, refreshed copy, and a new marketing push can create the sense of a “new” listing. Buyers who overlooked it the first time may give it a second chance.
8. Host a Virtual or In-Person Open House
If your listing has gone quiet, give buyers a reason to reengage. Hosting an open house—whether in person or through a live-streamed virtual tour—creates urgency and excitement. It’s also a chance to highlight features that photos and text alone can’t capture.
Final Takeaway
A slow listing doesn’t always mean a price cut is needed. By making these adjustments, you can attract more buyers, create renewed excitement, and keep your home positioned competitively in the market. With List With Freedom, you have the tools to list on the MLS and the flexibility to refresh your photos, descriptions, and marketing anytime—without giving up control or profits.
Selling FSBO is about staying proactive and creative. Instead of lowering the price, use these strategies to put your home back in the spotlight.
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