Pricing your home can feel like a guessing game—but it doesn’t have to be. If you’re selling For Sale By Owner (FSBO), you have the power to set your price, but you also carry the responsibility to get it right.

In today’s market, buyers are savvy. They’re comparing your home to others online and making fast decisions based on value. That’s why setting the right price from day one is one of the smartest moves you can make.

Here’s how to approach it like a pro.

1. Start With Recent Sales in Your Area

Look up homes that have sold in the past three to six months near you. These “comps” give you a realistic view of what buyers are willing to pay right now. The best comparisons are homes that match yours in square footage, condition, layout, and location.

You can find this info on sites like Zillow and Realtor.com. If you’re listing with List With Freedom, you also get access to MLS tools that can help you analyze recent sales in more detail.

2. Check What’s Currently for Sale

Next, take a look at similar homes that are actively listed. These are your competitors. Are they priced higher? Lower? How does your home compare in terms of features, upgrades, or condition?

If you’re hoping to stand out, consider pricing just below similar listings to catch more attention without sacrificing value.

3. Use a Flat Fee MLS Listing 

This is a game-changer. The MLS (Multiple Listing Service) is the main place agents and buyers look for homes. With List With Freedom’s Flat Fee MLS option, you can get your property listed—just like an agent would—without paying full commission.

Once you’re on the MLS, your home will show up on top sites like Zillow, Trulia, and Realtor.com. That kind of exposure helps you see how buyers respond to your price and whether any adjustments are needed.

4. Be Real About the Condition of Your Home

Buyers notice details—especially when it comes to repairs or upgrades. If your home has an outdated kitchen, aging roof, or needs a few touch-ups, price it accordingly. Comparing your home to others in similar condition will help you stay competitive.

Homes in excellent shape can demand a higher price, but pricing fairly based on condition helps you sell faster and avoid price drops later.

5. Use the Automated Price Valuation (Where Available)

When you list with List With Freedom, many packages include an automated home value estimate to help you get started. It’s a quick and easy way to get a ballpark figure based on recent sales and local market trends. Use it alongside your own research for a stronger pricing strategy.

Check out our packages here: https://listwithfreedom.com/pricing/

6. Think Like a Buyer

Put yourself in the buyer’s shoes. Would you pay your asking price based on what’s available in your area? What expectations would you have as a buyer in your price range?

This perspective helps you stay grounded and competitive in a busy market.

7. Leave Room to Negotiate

Most buyers expect a little back-and-forth. Setting your price slightly above the minimum you’d accept gives you flexibility while keeping your listing attractive. Just don’t go too high—an overpriced home can sit on the market without showings.

Price Smart, Sell Confidently

Pricing your home on your own doesn’t have to be overwhelming. With research, honesty, and the right tools, you can set a price that attracts attention—and serious offers.

At List With Freedom, we make it easy for you to list your home on the MLS, manage your own listing, and save thousands in commissions. You stay in control, and we handle the technical side.

👉 Ready to list your home the smart way?
➝See our pricing plans
➝Learn how it works
➝Get in touch with our team to start your listing today.