When you’re selling your home yourself, every word matters. Your listing isn’t just about square footage or bedroom counts—it’s your chance to grab attention and spark excitement before buyers even step through the door. Done right, your description can inspire more showings and stronger offers.
Here’s how to craft a listing description that sells—and how ListWithFreedom makes it easy to get your words in front of the right buyers.
1. Start With What Buyers Care About First
Think like a buyer scrolling through dozens of listings. What will make them stop? It’s not just the facts—it’s the feeling.
Open with a short, engaging sentence that highlights a unique feature. For example:
“Wake up to ocean views in this bright and breezy condo, just steps from the sand.”
Skip generic lines like “Great house in a nice neighborhood.” Instead, highlight one standout feature and show how it improves the buyer’s lifestyle. And since your listing on ListWithFreedom is syndicated to Zillow, Realtor.com, Redfin, and the MLS, that first line could be the hook that makes buyers click on your property over others.
2. Go Beyond the Basics
Don’t just repeat what’s already in your MLS details. Use the description to add depth and personality.
Renovated kitchen with quartz countertops? Share how easy it is to cook and entertain in the space.
Shady backyard with mature trees? Invite buyers to imagine their morning coffee or weekend barbecues.
With ListWithFreedom, you can easily update your description anytime—so if you make improvements, you can refresh your listing instantly instead of waiting on an agent.
3. Keep It Clear, Concise, and Friendly
Most buyers skim listings quickly, so keep your words simple, warm, and easy to read. Write like you’re talking to a friend who’s house hunting.
Skip long, technical sentences. Every line should either highlight value or paint a picture. A clean, approachable description paired with ListWithFreedom’s exposure helps you stand out in a crowded market.
4. Tell a Mini Story
The best descriptions read like a tour of the home. Use phrases such as:
“Step inside and be greeted by natural light pouring into the open living room.”
“The spacious deck is perfect for summer barbecues and evening gatherings.”
“End your day watching sunsets from the primary suite balcony.”
Story-driven details help buyers visualize life there—and with more eyes on your home thanks to ListWithFreedom’s MLS access, you’ll have more buyers picturing themselves moving in.
5. Be Honest (But Positive)
If your home has quirks, acknowledge them and spin them into opportunities. For example:
“The unfinished basement is a blank canvas for your gym, workshop, or future guest suite.”
Transparency builds trust and avoids surprises later. Buyers appreciate honesty—especially in FSBO listings, where you’re speaking directly to them.
6. Always Add a Call to Action
End your description by guiding buyers to take action. Try:
“Schedule your showing today before it’s gone.”
“Start your offer—this one won’t last.”
“See it in person to experience it yourself.”
And the best part? With ListWithFreedom, you don’t just write a strong CTA—you back it up with visibility on the platforms buyers trust most. That means your home doesn’t just sound appealing, it actually gets seen.
Pro Tip: Exposure Matters as Much as Words
Even the best description won’t work if no one sees it. That’s why thousands of sellers use ListWithFreedom—your property gets listed where serious buyers are searching, all without the high agent fees.
Ready to write a listing that sells and keep more of your equity?
➝ Explore our pricing plans
➝ Learn how it works
➝ Contact us today to get started.
